×
3 025
Fashion Jobs
URBN
Urban Outfitters Performance Marketing Manager - London, UK
Permanent · LONDON
HARRODS
Senior Buyer's Clerk - Accessories
Permanent · LONDON
HEAD OFFICE
Head Chef Food Production – Victoria Head Office
Permanent · LONDON
ESTEE LAUDER
Sales & Education Executive, Estee Lauder - Travel Retail Emea (Based UK)
Permanent · Londres
ESTEE LAUDER
Clinique - Consultant - Boots Trinity, Leeds - 26 Hours/Week - Part Time, Permanent
Permanent · Leeds
ESTEE LAUDER
Clinique - Consultant - Boots Metro, Gateshead - 21 Hours/Week - Part Time, Permanent
Permanent · Gateshead
THE NORTH FACE
Account Coordinator - German Speaking - Vans
Permanent · NOTTINGHAM
VANS
Account Coordinator - Dutch Speaking - The North Face
Permanent · NOTTINGHAM
TIMBERLAND
Account Coordinator - French Speaking - Dickies
Permanent · NOTTINGHAM
TIMBERLAND
Account Coordinator - Timberland
Permanent · NOTTINGHAM
SKECHERS
Supervisor - Cambridge
Permanent · CAMBRIDGE
BOOHOO GROUP
Assistant Account Manager
Permanent · LONDON
HEAD OFFICE
Senior Finance Analyst, Commercial Finance
Permanent · LONDON
HEAD OFFICE
Senior Project Manager
Permanent · LONDON
JOHN LEWIS
Maintenance Manager
Permanent · DARWEN
HEAD OFFICE
Technical Services Compliance Manager
Permanent · BRACKNELL
MULBERRY
Senior Email & CRM Marketing Executive
Permanent · LONDON
ESTEE LAUDER
Tom Ford Beauty - National Sales & Education Director
Permanent · Londres
ESTEE LAUDER
Clinique - Area Sales & Education Manager
Permanent · Londres
BOOHOO GROUP
Production Manager
Permanent · LEICESTER
DOROTHY PERKINS
CRM Manager
Permanent · LONDON
MULBERRY
Marketing Director
Permanent · LONDON
Ads
Published
Jun 30, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

H&M links with Google Cloud to boost customer experience, internal functions

Published
Jun 30, 2022

Fresh from delivering its latest results this week, on Thursday H&M had another big announcement with the debut of a new partnership with Google Cloud.


H&M



The latter will collaborate with the Swedish fashion retail giant to develop an “enterprise data backbone including a core data platform, data product, and advanced artificial intelligence (AI) and machine learning (ML) capabilities”. 

This will also include “the establishment of a new data mesh to further make all types of data and events accessible from multiple sources including in-store, online, its brands ecosystem and suppliers”.

The aim is to boost a wide number of functions via  a range of Google Cloud’s products and services.

As the partnership develops, we should therefore see “increased optimisation of internal supply chains, as well as next-generation customer experiences across a variety of sales channels, from physical stores to e-commerce”.

The retail giant’s chief technology officer Alan Boehme said it "has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers. We are now further accelerating digitalisation as we believe in sustainable growth powered by advanced analytics and tech. Therefore, I’m happy to announce we’ve found a provider who matches our needs” .

Copyright © 2022 FashionNetwork.com All rights reserved.