H&M taps Laetitia Casta for lingerie campaign

By

Anaïs Lerévérend

Published
Nov 12, 2012

Swedish retailer H&M loves a famous face. After the success of Lana del Rey, it is now the turn of Laetitia Casta to front the high-street store. The French star has been chosen to represents the Swedish retailing giant’s lingerie campaign for the holiday season. David Beckham will continue to collaborate with H&M for a holiday line of underwear for men after being with the brand for a year.

The holiday lingerie campaign is the French actress-turned-model’s second international campaign in the space of as many months; Laetitia Casta is also the face of the Dolce & Gabbana fragrance Pour Femme.