H&M's kidswear capsule with Toca Life characters goes on sale this week

Swedish fashion giant H&M is launching a fresh collaborative collection with kids' app series Toca Life, bringing its fun and quirky characters to life via a range of children's clothing, shoes and accessories, due to debut in stores and online August 8.
The Toca Life x H&M capsule - H&M

Designed by H&M's Kids in-house team, the Toca Life x H&M capsule -- which will be available worldwide from Thursday in all stores that carry kidswear as well as online -- is set to include a range of styles, from jersey tops to sweatshirts, dresses and tracksuits; in addition to shoes and accessories such as trainers, socks.

Sporty features like drawstring waists, contrast racing stripes and elasticated cuffs will be combined with interactive prints and textures such as reversible sequins, foil prints and 3D applications, to bring the colorful characters to life, with all cotton in the collection to be 100-percent sustainably-sourced, and a few selected Toca Life characters to also be made into soft toy bags.

In addition to the collection launch, H&M Member, H&M's loyalty program, will be hosting a drawing competition where its members will have the chance to design a Toca Life character that will be visualized in the Toca Life: World app. 

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