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Published
May 12, 2011
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H&M opens its first shop-in-shop

Published
May 12, 2011

H&M is always searching for new ways to expand its already large empire. The Swedish retail giant has just confirmed the opening of its first ever concession in the world.


H&M
Pedestrians and customers exiting an H&M store in New York

"We are going to be opening a shop-in-shop at the Selfridges store in London towards the end of August”, H&M commented. Its collections, which include a selection of clothes and accessories, will be found as soon as people enter the store on the ground floor. More details and the total surface area will not be disclosed until closer to the launch date. H&M has not revealed any future plans for other concession stores.

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