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Published
May 15, 2015
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H&M launches major national recruitment campaign, in the US

Published
May 15, 2015

H&M, one of the world's largest fashion retailers famous for offering fashion-forward apparel at affordable prices, announced on Thursday that it is launching a national recruitment campaign, called "Place of Possible," aimed at attracting talent interested in entering the fashion industry to support the company's rapid expansion in the United States and the rest of the world.

Billboard, H&M "Place of Possible" Recruiting Campaign H&M


The campaign will include national advertising across online, outdoor billboards, and in-store displays as well as a college tour featuring an H&M Airstream.

The advertising campaign spotlights fifty H&M employees whose career trajectories at the company reflect the spirt of "Place of Possible" with personal testimonies, several which include advancing from entry-level positions to establishing a long lasting career through the company's internal promotion policies which seek to nurture talent and individual interests and style.

Billboard, H&M "Place of Possible" Recruiting Campaign H&M


The recruitment campaign aims to attract ambitious individuals from diverse backgrounds interested in entering the fashion industry and who want to become a part of the H&M family as the company continues its rapid growth in the United States.

Last year H&M opened 62 new stores in the US, resulting in the creation of 2,800 new jobs. This year the company has thus far announced it will open 61 new stores, including the Herald Square flagship in New York City, which will become the largest H&M in the world when it opens on May 20. The company estimates that it will continue to expand annually at a rate of 10% to 15%, which would take the US store count to well above 400 and the total store count to almost 4000 stores by the end of the year.

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