Gwyneth Paltrow rebuffs accusations of Goop pseudoscience
Following the recent opening of Goop's Notting Hill pop-up shop, the wellness and lifestyle brand's founder and CEO Gwyneth Paltrow has publicly denied claims that Goop products rely on pseudoscientific marketing.
This statement, which Paltrow gave in an interview with BBC, comes after the brand paid $145,000 in damages for "unsupported scientific claims" about its jade and rose quartz vaginal eggs.
When the brand's legal squabbles were brought up in the interview, Paltrow delivered an direct rejection. "We disagree with that wholeheartedly," the former actress said.
"We really believe that there are healing modalities that have existed thousands of years," she continued. "They challenge maybe a very conventional western doctor that might not believe necessarily in the healing powers of...things that have been tried and tested for hundreds of years.”
Paltrow said she also believes her product line's focus on what she called "empower[ing] women" might make it a target of vitriol.
"I think any time you are trying to move the needles and you’re trying to empower women, you find resistance," she said.
Explaining why Goop delivered the final legal payment, Paltrow said the company never admitted to any wrongdoing and paid the fine "to settle [the lawsuit] and put it behind us.”
Goop's new Notting Hill pop-up store is the brand's first international pop-up store, opened on September 25 and scheduled to run through January 27 of 2019.
All of the temporary store's products are described as "clean" and "nontoxic" on the brand's website.
Last week, the Goop podcast released a new episode featuring neurologist and author Maya Shetreat. In an Instagram post promoting the episode, Goop quoted Shetreat in a text post, writing "the only thing that is anti-science is not asking questions."
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