Guess renews Ocean Generation link-up to drive sustainability in UK
The partnership between fashion brand Guess and UK charity Ocean Generation is set to continue after their already-eight-month collaboration, “working together to drive awareness and educate on a more sustainable future”.
To mark the extended partnership, Guess has hosted an ‘Ocean Kids Academy’ in central London for press and influencers with their youngest family members attending.
Delivering a fun yet educational workshop for the day, guests enjoyed activations based around the environmental theme with a view to teaching the importance of ocean sustainability.
A talk hosted by Ocean Generation took place during the day with children invited to activate their very own mini ‘beach clean’ in a recreated beach setting at the venue.
Kids and their accompanying adults were given their own litter picker to help ‘clean up’ the beach area while learning about how these efforts will, longer term, benefit marine life.
Following this activation each guest was invited to explore the Guess Eco family collection.
“Guess continues to elevate each Eco collection towards a more sustainable future, while simultaneously honouring the brand’s heritage”, it said.
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