×
538
Fashion Jobs
HAYS RECRUIMENT
Merchandising Manager - Growing Jewellery Brand
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Ecommerce Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Sales Supervisor
Permanent · LONDON
TOO FACED
Too Faced Business Manager, Boots - Oxford
Permanent · OXFORD
TOO FACED
Too Faced Business Manager - Boots, Leeds Trinity
Permanent · LEEDS
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
360 RESOURCING
Account Manager
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Brompton Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
HAYS RETAIL
Retail Operations Manager
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CAMBERLEY
NEXT RETAIL LTD
Warehouse Administrator
Permanent · DONCASTER
HAYS RECRUIMENT
E-Commerce Manager
Permanent · LONDON
HAYS RECRUIMENT
Eyewear Account Manager South London
Permanent · LONDON
NEXT RETAIL LTD
Home Design Consultant
Permanent · CARDIFF
NEXT RETAIL LTD
Sales Coordinator - Permanent
Permanent · LONDON
360 RESOURCING
Head Office Recruitment Consultant - Fashion Retail
Permanent · LONDON
360 RESOURCING
Temps Controller / Temps Recruitment Consultant - Fashion Retail
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Production Manager-Shoes & Slg-Luxury- London Salary up to £70k
Permanent · LONDON
DEPLOY LONDON
International Sales & Marketing Manager
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Digital Marketing Manager
Permanent · LONDON
Advertisements

Guess heads to LA for holiday campaign

By
AFP-Relaxnews
Published
today Oct 23, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Guess has taken to the streets of downtown LA for its 2018 holiday campaign.



The fashion label has unveiled its seasonal ads, starring models Gwen Van Meir, Alexandria Hanson and Mitchell Wick and shot by the brand's Chief Creative Officer Paul Marciano. The trio are seen sporting pieces from the label's festive apparel collection, which includes classic dresses in lace, knit and faux-leather, faux fur jackets and jumpsuits, as well as more casual pieces such as oversized denim jackets, distressed jeans and cable knit sweaters. Footwear runs the gamut from faux-leather over-the-knee boots to glamorous, strappy stilettos.

The campaign also focuses on the label's timepieces, showcasing a range of watches with metal wrist bands and large chronograph faces in wintry black, white and blue colorways. Oversized glasses with silver and gold metal lanyards are also on show, as are convertible logo cross body bags and structured totes.

"I decided to shoot the holiday campaign in the streets of Los Angeles -- where GUESS began for me and my brother Maurice when we started the company in 1981," said Marciano in a statement. "The city was an inspiration for us then and it will always be our home. Inspiration today is bigger than ever in this city. The whole world is watching."

The campaign comes months after the label was hit by scandal, which saw Marciano resign in the wake of an investigation into sexual assault claims. Since then the brand has been focusing on environmental issues, announcing the launch of a circular fashion recycling program that will offer shoppers in-store discounts when they donate used clothing, as well as teaming up with the Los Angeles Football Club to provide custom suiting and fashion looks for its players.
 

Copyright © 2020 AFP-Relaxnews. All rights reserved.