Gucci sets up new organizational structure, Micaela Le Divelec is out

After almost twenty years with the fashion house, Micaela Le Divelec is leaving Gucci. She will part ways with the company after holding various positions including financial director, and since 2015, that of executive vice president and chief consumer officer, overseeing all sales networks (retail, wholesale and digital). Marco Bizzarri, the CEO of the brand, announced on Tuesday the departure of his right-hand due to an internal executive reorganization.


Spring/Summer 2018 campaign - Gucci

While Gucci had an extraordinary 2017, with a turnover of 6.21 billion euros, up 41.9 percent, the brand has decided to overhaul its management structure into four new areas that will better support Marco Bizzarri.
 
“Over the last three years, we have been seeking to break the historical rules of the fashion industry, building our success on well-defined values and a corporate culture focused on people, creativity and innovation, empowering our teams at every level and encouraging them to challenge the status quo,” said Bizzarri. “We are certainly pleased with the results achieved so far, but I believe it’s now time to evolve toward an even more agile structure, sustained by a corporate culture that permits us to anticipate market needs and matches the desires of our clients, while accelerating the decision-making process at every level of the organization.”
 
To do so, as of March 1, Gucci will rely on four executive pillars, all of which will report to the CEO: merchandising and global markets, led by Jacopo Venturini; indirect channels, outlet and travel retail, entrusted to Piero Braga, who comes from the brand's Watch division; brand and customer engagement, under the responsibility of former Marketing Director, Robert Triefus; and finally, digital business and innovation, placed in the hands of Nicolas Oudinot, previously in charge of strategic initiatives and development.
 
Four men will therefore support Marco Bizzarri in his mission to continue to expand the brand, driven by the creative renewal initiated by Alessandro Michele. The fashion house’s ultimate goal with this new organization is to strengthen and deepen the brand’s relationship with its clients, by establishing and maintaining a constant and personalized conversation across all channels and by strengthening the emotional engagement with them, while leveraging emerging technologies.
 
And so, a new page in Gucci’s history opens following an impressive sales recovery in record time, but also after tax evasion suspicions raised by an Italian investigation. Kering Group has denied any wrongdoing.

Translated by Jennifer Braun

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