×
1 018
Fashion Jobs
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
LIBERTY LTD
Sales Manager
Permanent · LONDON
LIBERTY LTD
Retail Security Officer
Permanent · LONDON
VF INTERNATIONAL
Inbound Logistics Analyst - 12 Month Ftc
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, White City London - 35 Hours - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, Birmingham - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Regulatory Scientist - Global Ingredients Compliance
Permanent · Petersfield
SHISEIDO
Finance Analyst
Permanent · London
SHISEIDO
Area Sales & Education Manager | Central South England (Ftc)
Permanent · Reading
HUGO BOSS
Sales Manager - Hugo
Permanent · London
ASICS
Field Sales Representative
Permanent · Warrington
Translated by
Nicola Mira
Published
Oct 4, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gucci opens temporary experiential venues in Milan, London, Berlin

Translated by
Nicola Mira
Published
Oct 4, 2021

Gucci has launched a new initiative to mark its centenary. The Kering group's leading label is opening three temporary stores of a novel kind in Milan, Berlin and London, aiming to offer its customers a new, immersive experience. The stores are called Gucci Circolo, a reference to the literary salons and societies of old. Each of them is strongly linked to the atmosphere of the neighbourhood it is located in, and they will be home to a string of events between now and the end of November.


The tunnel simulating the catwalk of Gucci’s latest show, Aria - Gucci


The Milanese store is located at Via Borgospesso 5, inside the baroque Gallarati Scotti palazzo. The halls of this historic building, not far from Milan's central luxury shopping district and decorated with Tiepolo frescoes, feature various differently themed interiors, evoking the influences inspiring Alessandro Michele, the label's creative director.

Besides a selection of items from the Gucci 100 anniversary collection, available for purchase, the venue features a series of installations showcasing Gucci's latest collection, Aria, which was presented in April with a video, and ‘The Hacker Project’, a capsule collection designed by Michele with Balenciaga’s creative director Demna Gvasalia.

In the ‘listening lounge’, overflowing with vintage vinyl records, visitors can listen to tracks by a number of musicians close to Gucci, among them Harry Styles, Sir Elton John, Florence Welch and Achille Lauro, and download the playlist created for Gucci’s centenary. Visitors can also have fun taking selfies in a photo booth whose background features printed patterns from the Gucci 100 collection.


The Gucci Circolo café-tea room in Milan - Gucci


Elsewhere, a long white tunnel lined with spotlights and neons replicates the catwalk of the Aria collection’s show, giving visitors a chance to enjoy that fashion runway feeling. At one end of the venue, visitors can take a break in a tea room festooned with plants and furnished with Gucci accessories and furniture.

To dip into the Gucci universe, visitors can either chance it on the day, or book a visit on the label's website. The Berlin venue is located at Hallesches Ufer 78, inside an old industrial building in the Kreuzberg district. London’s Gucci Circolo Shoreditch is instead located at 17-23 Whitby Street, in the eponymous hipster district.

Copyright © 2022 FashionNetwork.com All rights reserved.