×
475
Fashion Jobs
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·

Gucci and Tencent join forces

By
AFP-Relaxnews
Published
today Dec 2, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gucci is teaming up with the tech giant Tencent to expand its digital offering.


Gucci - Spring-Summer2020 - Womenswear - Milan - © PixelFormula



The luxury Italian fashion brand and the Chinese conglomerate known for social networks such as QQ and WeChat are partnering on a native content project, WWD reports.

Together, the duo will "establish a framework that will stimulate innovation and leadership in digital strategies spanning the Internet of Things, Artificial Intelligence, Data Science, Smart Retail, Content Generation and Digital Thought Leadership," WWD has learned, with Martin Lau, president of Tencent, saying: "Through this collaboration with Gucci, we will jointly build exceptional experiences for Gucci's community, conveying Gucci's fashion sensibility and contemporary aesthetics to Chinese consumers."

In October, the companies launched a series of short films titled ‘Gucci Inspiration Map' that featured multiple international stars and Gucci ambassadors, ranging from the Chinese actress and singer Chris Lee and the actor Wu Lei to Lady Laura Burlington, Countess of Burlington. According to WWD, the series has racked up over 64 million views on Tencent video and Gucci platforms in China so far.

Other luxury brands such as Burberry, Longchamp and Michael Kors have also invested heavily in Chinese social media platform experiences such as WeChat mini-programs over recent years.
 

Copyright © 2019 AFP-Relaxnews. All rights reserved.