Grailed to launch womenswear website in summer 2017
Grailed, the menswear marketplace for luxury fashion and footwear, announced on Monday an expansion to womenswear. CEO Aran Gupta said in a video with Cycle that the website will launch a women’s fashion website in early summer 2017.
Gupta did not go into detail about the expansion, except that Grailed will “go into women’s clothing as well.” Jake Metzger, Director of Marketing at Grailed, said in the video that women have been active on the website for years, and “mentioned to us that they want a place like Grailed for them.”
Brand Director Kristen Dempsey told Complex that the womenswear website will be a separate website from Grailed. Some fashion labels that will be available on the website include Chanel, Céline, Visvim, Comme des Garçons, Rick Owens, Maison Martin Margiela and Madewell among others.
Founded by Gupta in 2013, Grailed is a marketplace for coveted menswear pieces and wardrobe essentials. The website allows for buyers and sellers to communicate before a deal is made, much like eBay except only for men’s fashion.
In 2016, Grailed launched a mobile app and opened its first pop up shop in Los Angeles.
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