Graduate Fashion Foundation moves into live-streaming

By

Nigel TAYLOR

Published
Mar 15, 2021

Graduate Fashion Foundation (GFF) has debuted its all-new digital platform that will live-stream its upcoming annual Graduate Fashion Week event. The “innovative” site also features graduate portfolio profiles and fashion university information.

GFF said the “state of the art, dynamic portal” caters for two distinct functions in the fashion world, “attracting a global audience and capitalising on the growing interest for Graduate Fashion Week”.

Key is its use of technology “to match highly talented graduates to potential future careers in the fashion industry”.

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During Graduate Fashion Week (12-18 June at Coal Drops Yard, London), the platform will livestream all event content, featuring 11 runway shows, including the GFW International Fashion Show.

It will also include exclusive GFWLIVE! industry panel talks, creative university fashion films, designer diaries and archive footage from the 30 years of GFW. 

Users can also register to view and interact with live-streams and live chats across all venues housed within the portal. This dual functionality means the portal will have two separate designs incorporating the GFW look and feel, GFF noted. 

Firstly, during the build-up to and during Graduate Fashion Week, the site will showcase "everything the event has to offer" as well as highlighting the schedule, speakers and universities. Registered users will be able to view all exclusive live-streamed content during the event, mixed with brand partners' messaging and industry conversation. 

Then, from May, industry and media guests can scout talent from over 1,500 curated graduate portfolio profiles when the Graduate Portfolio Profile hub is activated. 

“This pool of talent stands out from other platforms due to its curation of the very best fashion graduates, allowing potential employers from across the industry to view work from 82 global universities”, GFF said. 

Additionally the search function filters the offering to “40 specialisms making it easier for industry to find the next big hire suitable for their needs”. 

The search filters range from sustainability and designing-for-disabilities, to fashion business, marketing and promotion, it added.