Alphabet unit Google has offered not to use fitness tracker company Fitbit's health data to help it target ads in a bid to address EU antitrust concerns about the $2.1 billion deal, the U.S. tech company said late on Monday.

The bid, announced in November last year, would help Google take on market leader Apple and Samsung in the fitness-tracking and smart-watch market, alongside others including Huawei and Xiaomi.

"This deal is about devices, not data," Google said in an emailed statement to Reuters.
Reuters reported on July 9 that such a data pledge may likely help Google secure EU approval for the deal.

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 ​Reuters reported last week that such a data pledge may likely help Google secure EU approval for the deal.