Good news on trading for Sosandar after stock market listing

There was good news from newly-listed womenswear e-tailer Sosandar on Monday as the company which listed its shares on the Alternative Investment Market (AIM) only last month, said October and November trading has beaten its expectations.


Coming at a time when the UK fashion retail sector is at a low point, it’s an encouraging update, especially as it shows that even relatively small businesses can compete with the online giants such as Asos, Amazon and Boohoo.

The company said that investment in new marketing channels yielded “strong results and would be further expanded to drive customer acquisition.”

CEO Julie Lavington said the progress it has made has been good and the additional funds raised through the listing have “allowed us to drive significant momentum into the business.”

Its depth of product is expanding, and “we are now able to buy larger lines of product, thus reducing lead times and increasing margin,” she added.

The company has had a meteoric rise having been founded just over year ago, with a stock market listing being an unusual move for such a fledgling business.

Founded by former Look magazine editor Ali Hall and ex publishing director Lavington, it targets the 30+ customer looking for smart clothing with a trend edge. It was acquired by Orogen in November for £6.3 million in a reverse takeover that saw Sosandar's directors in control of the enlarged company.

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