Good American launches in Harrods with wide offer

By

Sandra Halliday

Published
Jun 18, 2021

The UK’s luxury department stores continue to add new brands to their line-ups and the latest addition is Good American, which this week launched a brand-new space in luxury mega-emporium Harrods. 

The inclusive brand, founded by Emma Grede and Khloé Kardashian, is available to buy in-store and on the retailer’s webstore with Harrods stocking a very wide range of its products in sizes running from 4 up to 22.

The dedicated shopfit features items with prices starting from £55.

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Good American was originally launched to “empower all women to celebrate their bodies with confidence and offer high-quality designs in all sizes”. Best known for its extensive denim offer and the swimwear that was launched last year, it has also evolved to take in a wider RTW offer, plus activewear and other “essentials”. 

It’s already sold in London at Selfridges in the West End so the Harrods launch gives it visibility in London’s other luxury shopping centre, Knightsbridge. It's also sold in top US department stores such as Nordstrom and Bloomingdale’s, as well as via its own webstore.