GOAT Brand Labs partners with THG Ingenuity to take Indian brands global

By

Maverick Martins

Published
Mar 20, 2023

GOAT Brand Labs has partnered with THG Ingenuity to build, execute localised digital strategies, and help Indian direct-to-consumer brands boost their digital presence in India and global markets.

THG Ingenuity has helped power e-commerce growth for several leading brands across the globe and aims to replicate the success with Indian brands.

Under this partnership, THG will help homegrown brands make mindful, data- backed decisions to expand their reach to global audiences via e-commerce channels.

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Commenting on the partnership, Vivek Ganotra, CEO at THG Ingenuity in a statement said, “We are delighted to be working with GOAT Brand Labs in helping brands in the DTC space scale up. Aligning with Ingenuity’s vision for brands to help them grow exponentially in the e-commerce sphere, we see that our partnership will help GOAT Brand Labs’ brands and other Indian DTC brands to scale their e-commerce evolution to become the market leaders of their kind.”

Rishi Vasudev, CEO co-founder of GOAT Brand Labs added, “We are looking forward to this partnership with THG Ingenuity. This will help several consumer brands in India who are looking at scaling up and making their DTC presence more robust. Currently, our own acquired lifestyle brands are strengthening their presence in India and in global markets - US and GCC countries. THG Ingenuity will also help bolster their presence globally.”

Founded by Rishi Vasudev and Rameswar Mishra in 2021, GOAT Brand Labs has a wide range of brands in its portfolio ranging from fashion, personal care, beauty, jewellery, sports, nutrition among many others.