GFW unveils 2019 Talent of Tomorrow campaign created with students
May 3, 2019
Graduate Fashion Week has revealed that its 2019 Talent of Tomorrow campaign was created with the help of 12 final year students.
Designed to present selection of the best designs that will form part of this year’s Graduate Fashion Week in June, the campaign was traditionally put together by a renowned photographer and their professional team.
But to give a select number of students further insights into the making of a photoshoot, Graduate Fashion Foundation enlisted students from courses showcasing at the event to assist, network and build their portfolios.
In total, 21 looks from students across the UK and Europe are featured in the lookbook, bringing together a diverse range of influences, styles and visions. Some focus heavily on ethically sourced materials, using sustainable methods and recycled pieces to create eco-conscious designs, while others focused on unique methods of design, such as laser-etched wood detailing. The designers included are from British GFW member universities Kingston University, Nottingham Trent University, University of East London, Edinburgh College of Art and Leeds Arts University, as well as Accademia Costume & Moda, Italy.
And a group of seven influencers supported Graduate Fashion Week’s efforts to nurture BA talent by wearing the selected groups in the campaign. These included The Frow’s Victoria Magrath, Style and Stylus’ Rashpal Amrit and The Evening Standard’s Chloe Street.
“I had such a fantastic day on the shoot. There was so much energy and so much obvious passion from everyone involved. It was so inspiring to be surrounded by such talented, up and coming designers and their unbelievable works of art. Amazing to be part of it!,” commented Victoria Magrath, founder of fashion blog In The Frow.
Martyn Roberts, managing and creative director of Graduate Fashion Week, added: “This year’s work is innovative, inspiring and truly unique. The high quality of work is portrayed in this shoot is just a snippet of the array of talent that will be on show at Graduate Fashion Week. We look forward to seeing the collections used in the campaign on the runway in June.”
More than a 1,000 fashion design students are expected to join the upcoming edition of Graduate Fashion Week taking place on 2-5 June at the Truman Brewery in London. The show is one of the largest showcases of BA fashion in the world.
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