Gerry Weber happy about Talkabout's first year
Gerry Weber is quite happy about the first year of its new line Talkabout. The brand, developed exclusively for select wholesale customers, has seen success with both specialty retailers and consumers. The brand says demand is steadily increasing and has quite some good growth potential.
“Talkabout has given us a successful positioning between mainstream and contemporary. We offer our customers a clean, feminine look at the best price. The innovative, up-to-date concept has proven very popular in the specialist retail business,” said Gerry Weber CEO Ralf Weber.
Talkabout started in August 2016 with 30 customers and its own booth at Panorama Berlin. The brand currently has 100 customers, but hopes to expand that to some 150 stores by the end of the year. Besides Germany, the label is also being marketed in Austria, Switzerland, the Benelux countries as well as in Hungary and the Czech Republic.
Under the current growth plan, Jens Herzig, Managing Director Wholesale, wants to focus on quality to leverage the experience the brand has gained so far and reflect that back into the product. Customers are happy with the product positioning, including price, fit, quality, and colorways. Except for a small volume with a few younger competitors, the brand is not cannibalizing stores’ existing ranges, which is helping maintain sales.
The brand plans to become even more fashion forward, but stay at the same price point. Head of Product Viktoria Simeoni focuses on contemporary design and a clean look with very feminine accents.
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