George at Asda in BBC collab for official Children In Need T-shirt

By

Nigel TAYLOR

Published
Oct 13, 2022

George at Asda and BBC Television’s Children in Need annual charity event have announced a collaboration with children’s author and illustrator Liz Pichon to create this year’s official T-shirt.

The unique unisex T-shirt features BBC Children in Need’s famous Pudsey character in Pichon’s signature doodle style. The shirt is available to purchase online at George.com and in stores, in both adult and child sizes (£5-£9) with all profits from the sale going to BBC Children in Need.

Vicki Radford, Buying Manager for George at Asda, said, “It’s been a great honour and lots of fun to work with Liz on the creation of this year’s official BBC Children in Need T-shirt. It’s been an incredible opportunity to be part of Liz’s vision providing accessibility, education and creativity through the power of doodling which is a first for one of our BBC Children in Need T-Shirt designs.” 

Claire Hoyle, Director of Commercial at BBC Children in Need said: “Liz’s design is fun and creative, and we know that our supporters will love it. We know that this T-shirt will raise vital funds for children and young people across the UK when they need it most, but we also hope that it encourages people to get doodling and enjoy the positive benefits of doodling for themselves too.”