×
2 545
Fashion Jobs
URBN
Free People Assistant Visual Manager - Kings Road, London
Permanent · LONDON
URBN
Anthroplogie Visual Manager - Regent st, London
Permanent · LONDON
ESTEE LAUDER
Clinique - Consultant - Jollys, Bath - 7.5 Hours - Part Time, Permanent
Permanent · Bath
ESTEE LAUDER
la Mer - Business Manager - Selfridges, Exchange, Manchester - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Manchester
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cribbs Causeway - 13 Hours - Part Time, Permanent
Permanent · Patchway
ESTEE LAUDER
Tom Ford, Frederic Malle, by Kilian - Business Manager - Harvey Nichols, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
AESOP
Retail Consultant | Part Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
AESOP
Retail Consultant | Full-Time, Permanent | New Aesop Battersea Power Station, London
Permanent · London
BERSHKA
General Manager - Bershka Blanchardstown
Permanent ·
STRADIVARIUS
General Manager - Stradivarius Jervis
Permanent ·
STRADIVARIUS
Stradivarius General Manager Stratford
Permanent · LONDON
DEBENHAMS
CRM Assistant
Permanent · LONDON
HEAD OFFICE
Information Security Analyst (Cloud), Secure by Design
Permanent · BRACKNELL
AUTUMNPAPER LIMITED
Alexander Mcqueen Senior Performance Marketing Manager - 12 Month Ftc
Permanent · LONDON
DR. MARTENS
Retail Regional Manager - UK
Permanent · LONDON
BOOHOO GROUP
Warehouse Operative
Permanent · BURNLEY
VF INTERNATIONAL
Account Coordinator - Italian Speaking - Vans
Permanent · NOTTINGHAM
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Inventory Team Leader
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
la Mer, Bobbi Brown And Darphin - Consumer & Business Analyst
Permanent · London
Published
Jan 18, 2022
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Gen Z-focused Heat mystery fashion box platform gets funding from LVMH, Antler

Published
Jan 18, 2022

High-end streetwear mystery box specialist Heat has received a $5 million seed funding investment from a group led by LVMH Luxury Ventures and venture capital firm Antler as it seeks to expand.


Heat



The Gen Z-focused company was founded only in 2019 by Joe Wilkinson and Mario Maher, and its #Heatbox was claimed to be the first luxury fashion mystery box globally.

Since then, it has bought unsold inventory from over 60 luxury labels — including Off-White, Palm Angels, Amiri, Billionaire Boys Club and Casablanca — and it has a heavy focus on sustainability. Labels owned by LVMH are also expected to be available via the platform.

It hypes the individual drops via Instagram and YouTube and its customers get a monthly mystery box of products that are rarely discounted. Pricing is discounted but not at bargain basement levels — products worth $675 will be sold for $400, for instance. They tend to sell out very fast. 

It has over 600,000 Instagram followers, and has sold around 20,000 of its boxes (containing 100,000+ SKUs).

CEO Wilkinson said the company wants to “disrupt the traditional approach to luxury fashion” and will be using the new investment cash to “create innovative and immersive e-commerce experiences – implementing gamification, AI-driven personalisation, and interactive drops – all whilst driving sustainability”.

Antler partner Martell Hardenberg called it “one of the greatest opportunities in luxury retail with consumer behaviour changing dramatically over the coming years”.

Copyright © 2022 FashionNetwork.com All rights reserved.