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Published
Jan 28, 2013
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Gap planning entry into India for 2014

Published
Jan 28, 2013

Gap.com

The Gap group is currently planning its entry into the Indian market for 2014. The move comes as the group tries to get ahead of competitor H&M, who is the process of negotiating a subsidiary in India. Zara entered the market three years ago.
The Indian publication, The Economic Times, notes that India has been one of the group’s major production locations over the past 14 years. It is understandable, therefore, that general manager for sourcing for Gap in India, Rajiv Malik, will oversee the roll-out. "We will probably be here next year,” said Malik, indicating that the company has not yet decided whether it will open in India with the help of a local partner or via a 100% subsidiary, as recently authorized by Indian legislation.

The stakes are high for Gap. Valued at 58 billion dollars a year, the textile and apparel market of India should grow to be worth 141 billion dollars by 2021. Despite this fact, the Indian market is yet to seduce many big international brands.

Only 17% of the 40 billion dollars of sales made in this market belong to "modern" brands. This figure has proved to be enough to entice the likes of Zara, Prada and Sketchers.

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