Ganni teams up with Dr. Scholl’s Shoes
The partnership introduces a collection of the classic footwear styles in five different Ganni prints retailing for $215 USD. In particular, Dr. Scholl’s timeless wood sandal, first introduced in the ‘60s and recognized for its wood sole and iconic buckle closure, was updated with a twist from Ganni’s playful and vibrant universe.
The new iteration of the heritage clog will also be the most responsible collaboration for Dr. Scholl’s to date. Handmade in Italy, the sandal’s fabric is 100% certified organic cotton, the lining consists of 51% post-consumer recycled polyester and the sole is made of manmade rubber and Forest Stewardship Council certified wood.
In a first for Dr. Scholl’s Shoes, the collaboration will also apply the supply chain traceability technology Provenance to disclose information about suppliers, the origin of the products and the impact of the materials via both brand’s websites.
“Dr. Scholl’s wooden sandal has been a global shoe icon since the ‘60s, so getting the opportunity to do a Ganni take on a cult fashion item like this is a dream come true,” said Ditte Reffstrup, creative director, Ganni.
“We’re on a shared journey to become the most responsible version of ourselves and I’m super proud to say that this is Dr. Scholl’s most responsible collab to date. We wanted to pay tribute to the clog’s heritage while making sure Ganni’s spirit was 100% present.”
The collection launches with a campaign, shot by London-based photographer Esther Cloe Theaker, featuring five quintessential #Gannigirls, each representing the energy of the collection.
“Dr. Scholl’s Shoes has a passion for creating shoes that look good, feel good, and do good - from using more environmentally preferred materials and reducing packaging, to partnering with Trees for the Future to donate trees,” explained Andee Burton, senior sustainability manager at Caleres, the parent company of Dr. Scholl's Shoes.
“With this Ganni collaboration, we’re excited to take our efforts in responsibility a step further by providing more traceability in our supply chain. We’re so proud of this collaboration and how it helps bring consumers what they are asking for - great shoes that keep the planet in mind.”
The collection is now available on Ganni.com, in select Ganni stores worldwide and on Drschollsshoes.com.
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