Galeries Lafayette launches second-hand fashion platform
Galeries Lafayette is looking to take advantage of the rapidly growing second-hand apparel trend, a market currently dominated by Vinted in France, where the site boasts 1.5 million daily users. With this aim, the department store chain announced the launch of Le Good Dressing on Monday 8, April. Created in partnership with Parisian startup Place2Swap – a Lafayette Plug & Play acceleration program alum – this second-hand apparel resale site has a twist: exchanges between users take place in physical retail locations.
For the moment, this service is only available at Galeries Lafayette's Lyon Part-Dieu store, according to reports from LSA. The process is simple: sellers bring their merchandise to the retail location's service area, with buyers then coming to retrieve their purchases in store. No commission is charged and the exchange also has some extra benefits for the seller, who receives a voucher which can be used both in Galeries Lafayette's brick-and-mortar network and on its e-commerce website. This bonus should ensure that money is still ending up in the department store's pockets, while the overall structure of the exchange will mean that both parties involved in the sale will have to pay a visit to a physical Galeries Lafayette store, perhaps having a quick browse and maybe even making a purchase while they're there.
It's worth remembering that last year the department store chain closed the InstantLuxe luxury resale platform that it acquired in 2016. Le Good Dressing, however, is a different beast altogether, as all men's, women's and kidswear brands are accepted and products have a maximum price of 250 euros. Items currently available on the site cover a range of mid and high-end labels, including Promod, IKKS and Zadig & Voltaire.
Place2Swap also developed an online resale platform for French apparel retailer Camaïeu last year, applying a similar physical-store-centred model, and has announced that it will be collaborating with three more companies in the country before the end of the year.
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