Gaiam Yoga names actress Jessica Biel its first brand ambassador
Gaiam announced on Tuesday its first ever collaboration with actress Jessica Biel. The yoga, fitness and wellness brand named Biel as its first brand ambassador and will launch in fall 2018 a capsule collection co-designed by the actress.
The Jessica Biel Signature Collection will consist of leggings, tops, capris, jackets and additional activewear and yoga accessories. Biel, who stars in the limited USA Network series The Sinner, is also the face of the Gaiam spring 2018 campaign.
“Health and wellness are important to me, which is why I'm thrilled and honored to be Gaiam's first ever brand partner,” said Biel.
Sequential Brands CEO Karen Murray added, “This partnership is a great win for the GAIAM brand and further strengthens its position in the marketplace as one of the leading yoga, fitness and wellness brands. There are many exciting new growth opportunities underway for the brand, and by collaborating with Jessica, those initiatives will be amplified in a much larger way.”
Sequential Brands acquired Gaiam in 2016 for $146 million in cash.
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