G-Shock to return to original Carnaby Street home

By

Barbara Santamaria

Published
May 2, 2017

G-Shock, Casio’s brand of long-lasting watches designed to resist gravity, freezing temperatures, high water pressure and magnetic fields, is set to be a Carnaby Street staple once again.

After seven years away from the popular London street, G-Shock is planning to open a new store in June with a brand new concept. Drawing inspiration from its global network of sister stores in New York, Paris, Milan and Shanghai, the new space will offer a unique and evolved G-SHOCK experience to its loyal community.   

The original G-Shock store opened in Carnaby Street in 1998, paving the way for over 600 more G-factory outlets around the world. "We’re delighted to be returning to Carnaby Street and present our new retail space as a hub for burgeoning creativity – get ready, we’re back!,” said Tim Gould, Deputy Managing Director of CASIO UK.

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The two-floor space will offer G-Shock watches as well as Casio’s other reputable brands including Baby-G, Edifice, ProTek and Oceanus – giving consumers the opportunity to get their hands on the latest styles, collaborations and designs.

Additionally, the store will feature a creative event space in the basement serving as a G-Shock hub.

G-Shock was built from a mission by creator Kikuo Ibe to create the unbreakable watch. The brand has sold over 100 million watches in 100 countries and continues to produce its timepieces at its design centre in Yamagata, Japan.