French department store Printemps celebrates Euro football championship
The Parisian department store and German store SEPP have asked the six brands to devise a logo representing their vision of football, to be featured on a white tee-shirt and a grey sweatshirt.
The designs are expected to blend the concepts of Paris, fashion and football. The products will be on sale at the same time as the tournament, from 10th June to 10th July. In France, the tee-shirts (€40) and the sweatshirts (€65) will be available at the Printemps Paris stores, and at those in the cities of Lyon, Nancy, Deauville, Lille, Cagnes-sur-Mer and Marseilles.
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