×
3 752
Fashion Jobs
ABERCROMBIE AND FITCH CO.
Asset Protection Investigator
Permanent · London
ABERCROMBIE AND FITCH CO.
Asset Protection Agent
Permanent · London
NGG
Revenue Operations Manager
Permanent · LONDON
DEBENHAMS
Key Account Manager
Permanent · LONDON
BOOHOO
SEO Assistant & Copywriter
Permanent · MANCHESTER
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · INVERNESS
FRASERS GROUP
General Kitchen Manager
Permanent · SHIREBROOK
URBN
Free People Keyholder - Duke of York, London (16hrs)
Permanent · LONDON
URBN
Free People Keyholder - Duke of York, London (32hrs)
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Security Officer
Permanent · LONDON
AESOP
Retail Consultant | Aesop Harrods Counter London | Full Time
Permanent · London
VF INTERNATIONAL
Credit Controller - German Speaking
Permanent · CALVERTON
NEW BALANCE
Associate Trade Marketing Manager, Lifestyle
Permanent · Warrington
MATCHES FASHION
Accounts Payable Assistant
Permanent · LONDON
I SAW IT FIRST
Head of Creative - i Saw IT First & Missguided
Permanent · STRETFORD
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · DARTFORD
EVERLAST GYMS
General Manager - Everlast Gyms
Permanent · SELBY
MULBERRY
Customs Entry Coordinator
Permanent · SHEPTON MALLET
SELFRIDGES
Finance Manager - Stock
Permanent · LONDON
NEXT
Sales Manager - Stockton Teesside Retail Park
Permanent · THORNABY
NEXT
Sales Coordinator - Blackburn The Mall
Permanent · BLACKBURN
NEXT
Stock Coordinator - Merthyr Tydfil
Permanent · MERTHYR TYDFIL
Ads
Published
Feb 3, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Freemans reports buoyant Christmas, Julien Macdonald collab is "standout" success

Published
Feb 3, 2023

Freemans said on Friday that it had “a cracker of a Christmas” with sales in the eight weeks to the end of the year up as much as 23%. Its customer numbers also topped a million, which was up 65% from two years ago when the retailer relaunched at the start of a digital brand transformation.




It means the brand’s growth has been outstripping that of the wider market.

The Christmas performance was aided by the Find The One Campaign featuring Janette Manrara and Aljaz Skorjanec, complemented with digital and social marketing (owned and earned), all of which contributed to the Freemans brand enjoying its highest brand awareness ever.

Freemans CEO Ann Steer said products designed to keep people warm and save money were strong (such as thermal underwear, electric blankets and air fryers), while designer range collaborations  did well too, especially the one with Julien Macdonald. This was a “standout success as people celebrated with a 'dress-up-and-socialising-in-confidence' Christmas”.

This bodes well for the spring season as the company has more exclusive collections launching across fashion and home, as well as the latest iteration of its Ways To Save initiative.

Steer added that the “transformation of the business continues at pace in our ambition to be the digital department store of choice”.

The Freemans report makes it the latest in a string of big names to have enjoyed a buoyant Christmas season. While online retailers Boohoo Group and ASOS turned in weaker festive figures, many others in both online and physical retail have defied the gloomy backdrop.

Copyright © 2023 FashionNetwork.com All rights reserved.