Fred Perry signs up for Camden store

Fred Perry is adding a new store to its list of London locations. LabTech, owner of Camden Market, has announced the British fashion brand will open a 1,541 sq ft store on Camden High Street in October.

“Camden continues to be a melting pot of subcultures, attracting people from all over the world – it’s Fred Perry heartland and we’re proud to have both a heritage and a future here,” a spokesperson for the brand announced on Thursday.

“Fred Perry has been part of the subcultural uniform since the 1950s, and the Laurel Wreath remains a signature of both individuality and of belonging. We’re excited to open a space where everyone is invited to experience the true sense of the brand, and what it has meant to people – from elite sportsmen through to fringe subcultures.”

The new location will stock popular items such as The M3, the original one colour Fred Perry polo shirt and The M12, the signature twin tipped polo shirt.

Jenna Barry, LabTech’s senior asset manager, said: “The hugely popular rich heritage of Fred Perry’s aesthetic is synonymous with the acclaimed vibrant culture of Camden Town.

“This iconic brand will enrich the fashion offer in Camden and complement the arrival of new fashion brands at Hawley Wharf, as well as complementing its dynamic food and beverage offer. The Fred Perry deal is part of LabTech’s endeavour to raise the bar for Camden’s retail scene and build upon its eclectic character with brands that will attract new audiences.”

Camden is one of London’s top tourist destinations, with the markets welcoming over 100,000 people every weekend. And the area is in for a big change, with LabTech opening a massive new mixed-use development called Hawley Wharf Camden next year. The scheme will feature 150 retail stores, over 60 restaurants, 200 serviced apartments and 60,000 sq ft of coworking space.

Fred Perry signs up for Camden store

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