Fratelli Rossetti launches in-store fashion week event

To kick off Milan Fashion Week, the luxe Italian shoe label is showcasing "Candies" -- its latest range of fashionable flats -- with photo shoots and a free pair of shoes up for grabs to customers at their flagship boutique.

A fashionista's dream for hot-footing it between runway shows, this season flats aren't just chiropractor's orders, they're everywhere. Trendhunters can put their best foot forward with Fratelli Rossetti's colorful lace-ups.

The timeless Derby shoes are a true work of art, embodying the brand's excellent craftsmanship.

Each pair features an upper with no cuts or edging and its own unique color coating in luscious shades of ruby red, lavender, mustard, tan, navy and black.

Until March 3, shoppers at Fratelli Rossetti's boutique on via Montenapoleone, 1 in Milan can try on their favorite Oxford Candies and have their picture taken as part of the #sexyinflats photo shoot contest. 

In addition to free photos, Fratelli Rossetti is giving away a personalized pair of Candies (worth 420 euros) to the person who posts the best social media photo of their in-store experience.

The Italian brand was founded in 1953 by Renzo Rossetti in Parabiago, in the outskirts of Milan. The business is now run by brothers Diego, Luca and Dario from the second generation of the Rossetti family. With their dedication and devotion, the siblings have taken the high-end shoe-making enterprise to its 60th anniversary and beyond.