France's Solemma, owner of Salamander and Reborn, placed in receivership
Solemma, owner of the Salamander and Reborn shoe brands, has been in receivership since September 26 and was finally put into liquidation on February 23 by the Annecy Commercial Court in France. This procedure will lead to the closure of 19 shops and the loss of 100 jobs.
A year ago, Grégory Cottier took over, alongside Florian Wernert, the Salamander subsidiary for the French and Belgian markets, which was threatened with closure. Despite the fact that the company was placed in receivership last October, the manager remained confident. He told FashionNetwork.com that the receivership procedure should allow the company to deal with a cash flow problem and for Reborn, the brand new shoe company, to continue its development.
"We were originally going to sell off assets, three Salamander shops, for €1 million, which would have allowed us to create a cash bridge. But the procedure was delayed. Initially planned for December, it was changed from the end of March to mid-May. Which I don't understand. We had also found an investor and were able to present a continuity plan. But this was refused by the Commercial Court", explains Grégory Cottier who says he is shocked by the brutality of the decision and its date, and thinks first of all of the employees.
Previously CEO of Salamander France, Grégory Cottier detailed to FashionNetwork.com a year ago his plans for Salamander: to transform the brand into Reborn, a new multi-brand shoe concept store, also offering its own brand and services based on social and environmental responsibility. A first shop was opened in Strasbourg.
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