International Fashion Showcase opens in London this week
As London Fashion Week starts on Friday, showgoers can also see designs from all around the globe on display at the International Fashion Showcase, which is held at Brewer Street Car Park in Soho. The space will host 110 designers from 25 countries and was designed by Robert Storey of Storey Studio.
Countries including Austria, Brazil, Colombia, Czech Republic, Georgia, Ireland, Nigeria, Philippines, Poland, Portugal, Scandinavia (Denmark & Norway), South Africa, Spain, and Tanzania will showcase pieces by emerging designers that represent their culture.
There is also a project called "Next in Line" with solo installations from Argentina, Canada, Chile, Lithuania, Morocco, the Netherlands, Pakistan, Thailand and Trinidad and Tobago. Satellite exhibitions across London will showcase designs from Japan, Korea, Romania and Switzerland.
On Sunday February 22, a jury will select a winning country, curator and designer, each of whom will get a trophy designed by emerging Brazilian jeweller Fernando Jorge.
The panel is chaired by Sarah Mower MBE, BFC Ambassador for Emerging Talent and European Editor-at-Large of Vogue.com, who commented: "The International Fashion Showcase is a unique project and the first to promote the work of emerging young designers from all over the world on such a large scale. It builds on London's reputation for shining the spotlight on young talent and celebrating diverse fashion cultures."
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