×
1 018
Fashion Jobs
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
LIBERTY LTD
Sales Manager
Permanent · LONDON
LIBERTY LTD
Retail Security Officer
Permanent · LONDON
VF INTERNATIONAL
Inbound Logistics Analyst - 12 Month Ftc
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, White City London - 35 Hours - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, Birmingham - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Regulatory Scientist - Global Ingredients Compliance
Permanent · Petersfield
SHISEIDO
Finance Analyst
Permanent · London
SHISEIDO
Area Sales & Education Manager | Central South England (Ftc)
Permanent · Reading
HUGO BOSS
Sales Manager - Hugo
Permanent · London
ASICS
Field Sales Representative
Permanent · Warrington
Published
Nov 9, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Foundation virtual try-on goes mainstream with UK's biggest skincare brand

Published
Nov 9, 2021

Technology and beauty continue to become essential allies with the latest collaboration a particularly notable one. Tech beauty company Perfect Corp has linked up with giant UK cosmetics brand, Boots-owned No7, to launch the “first-ever virtual try-on foundation-matching diagnostic solution” online.


Perfect x No 7


It’s called the ‘AI-Powered Personalised Foundation Shade Finder and Analysis Tool’ and its gone mainstream to “provide best product recommendations based on unique skin needs and skin tone”. It achieves this by “leveraging skin big data and cutting-edge AI and AR technology to provide a personalised foundation range and shade match”. 

The analysis is available to be used via mobile or tablet on health & beauty retail giant Boots' websites. 

The process begins with an algorithm-based questionnaire that diagnoses customers’ personal skin needs, foundation preferences, including coverage and finish, and lifestyle concerns that could impact skin, in order to provide the best No7 foundation range match.  

No7’s Skin Expert technology, powered by Perfect Corp’s AI Foundation Shade Finder, then analyses skin tone in real-time against 10 million samples across nearly 90,000 diverse samples.

The analysis uses “adaptive environmental lighting adjustments and guidance” to capture the “optimal image for analysis and skin tone shade matching”. 

Once customers are matched with their foundation range and shade, they can “instantly virtually try-on their match and experiment with shade options”. 

A before and after sliding function also allows for comparison of the shade match against the customer’s natural skin tone through a live camera view. It also provides information about the matched foundation range and delivers personalised matches across other face products, including powders, concealers, primers and fixing mists.

“AI and AR technology is fast becoming a crucial part of a beauty brand’s digital transformation strategy, as more shoppers become accustomed to shopping online and seek out more opportunities for personalisation,” said Alice Chang, founder and CEO of Perfect Corp. 

Kiran Sandhu, Global Innovation Manager at No7 Beauty Company, added: “We’re responding to ever increasing consumer demand for personalisation and the accelerated shift to digital beauty behaviours due to the global pandemic.

“Through qualitative consumer research we discovered that for foundation users finding the right shade is just one half of the picture. Finding the right range that works with individual skin goals and concerns is the other. No7 Personalised Foundation Analysis, offers a holistic solution which combines skin and colour analysis to provide a truly personalised recommendation.”

Copyright © 2022 FashionNetwork.com All rights reserved.