×
471
Fashion Jobs
HARRODS
Technogym -Wellness Consultant
Permanent · LONDON
JOSEPH LTD
Full Time Menswear Supervisor (Mayfair)
Permanent · LONDON
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
Advertisements

Fortnum & Mason to open first international standalone with Hong Kong debut

Published
today Apr 3, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Fortnum & Mason will open its first international store this year with a debut on Hong Kong’s harbourfront. The retailer, which has only directly operated stores in the UK for the whole of its more-than-300-year history, will be able to tap into the growing Chinese appetite for luxury as well as Hong Kong’s destination status for both affluent Chinese visitors and those from elsewhere.


Fortnum & Mason



While the company is best known these days for its high-end foods offer,  it also sells beauty products, fashion accessories, jewellery and gift items. And much of its offer trades heavily on its heritage and its very British profile.

Chinese tourists are key to major luxury stores in London, but at present around 60% of the retailer’s revenue comes from UK shoppers with the rest from a variety of nationalities. But Fortnum has good brand awareness in Asia and won’t be going into Hong Kong blind. It already sells its products through a number of Asian luxury retailers and has a deal with Lane Crawford in China.

The new Hong Kong store will open in September. It will cover 7,000 square feet in the new K11 Musea development on the Kowloon side of Victoria Harbour. 

CEO Ewan Venters said he was “extremely confident” about the new store and that it “offers a stable commercial trading environment for us to make our first big move into China. It’s easy to do business there, easy to understand, and it promotes us strongly to mainland China.” Despite the new store being much smaller than its London flagship, the extra brand awareness it will create will be extremely important to its full brand offer in its webstore too.

The company currently has no plans for mainland China stores, although this hasn’t been ruled out.

Copyright © 2019 FashionNetwork.com All rights reserved.