Forever 21 partners up to expand in Latin America
Authentic Brands Group (ABG), the parent company of Los Angeles-based apparel retailer Forever 21, has announced a partnership with AR Holdings in order to expand the brand’s presence in Latin America.
Under the new deal, AR Holdings will distribute Forever 21 across all channels, including e-commerce, wholesale, and a network of 26 brick-and-mortar retail locations in Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, and Peru.
As part of the partnership, AR Holdings is expected to launch a dedicated Latin American e-commerce platform for Forever 21 in 2021.
AR Holdings is a leading Latin American retail and brand operator which currently represents more than 18 international brands in the region. It is hoped that the company’s local expertise will help drive accelerated growth in Latin America for Forever 21, which first touched down in the region in 2012.
“Over the last eight years, Forever 21 has established a strong foothold in Latin America and we are excited to launch the next phase of its growth in the region,” commented Jarrod Weber, group president for lifestyle and chief rand officer at ABG, in a release. “AR Holdings is an experienced leader in the Latin American retail market with vast expertise in the fashion, home, and restaurant industries. We look forward to kicking off this long-term partnership.”
“Our partnership with ABG for Forever 21 in nine countries across Latin America is a major accomplishment for AR Holdings and clearly reflects our determination to continue growing our business throughout the region,” added AR Holdings president John Keith.
Having been purchased out of bankruptcy court by ABG and SPARC Group earlier this year, Forever 21 currently has some 550 retail stores in 27 countries around the world.
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