Forever 21 collaborates with Barbie
The collection created with the beloved brand by leading global toy company Mattel Inc. was inspired by the Barbie DreamHouse and includes a range of apparel items, swim, sleepwear, beauty, and accessories as well as home décor. Sizes start at XS up to 3XL and offers an additional assortment for kids. Prices range from $6.99 to $54.99.
The collection will be simultaneously available in-store, online, and in 'Forever 21 Shop City' on Roblox. The metaverse collection was created by VBG’s global multicultural design team and meticulously replicates its real-life inspiration and campaign using Roblox’s latest Layered Clothing technology for hyper-realistic 3D clothing that fits any avatar body type.
As part of the collaboration, Forever 21 will also be offering the Barbie Fashionistas, the most diverse doll line on the market, which celebrates an inclusive view of beauty and fashion, representing a range of body types, skin tones, eye colors, and unique physical traits.
“Barbie, a SoCal native plays in the same inclusive, empowering and fashionable space that our customers love, appreciate and have come to expect from our business,” said Winnie Park, CEO at Forever 21.
“We are thrilled to offer shoppers unexpected line extensions that include Barbie in store and online and virtual fashions in the metaverse. This was the perfect collection to launch first, under our Forever LA umbrella.”
Last month, Forever 21 also launched its first-ever brand campaign designed to highlight its Los Angeles roots and evolution as a fashion brand. Forever 21 is currently located in more than 572 locations globally and online.
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