Football player Alexia Putellas is Mango's newest ambassador
With the main aim of developing social welfare projects to promote education for children and create a positive impact on society, Mango has forged closer ties with football player Alexia Putellas, naming her as the brand's newest ambassador.
"Alexia is exemplary and has broken the mold on and off the field: a role model for younger generations for having managed to give visibility to women's sports and for promoting equal opportunities for men and women," said Toni Ruiz, CEO of Mango, regarding the recruitment of the midfielder.
"She stands out for her leadership skills and teamwork, two values that are very relevant to our company. We are very proud to have Alexia as part of our team so that together we can contribute to driving positive change," he concluded.
For her part, the two-time Ballon d'Or winner, in 2021 and 2022, said: "Mango is a brand that I have always known, that has never been missing from my wardrobe, that I love and admire for its journey and the way it does things. What's more, the head office is very close to Mollet del Vallès (Barcelona), where I grew up, so it's very dear to me". She added that partnering with such a renowned brand in order to make progress towards achieving gender equality "is a privilege".
This is not Putellas' first foray into the world of fashion collaborations. The versatile player born in 1994, who currently serves as captain of FC Barcelona, has collaborated in the past with Swiss watch brand Hublot, as well as with Spanish brand El Ganso as part of a partnership involving the women's national football team.
For its part, Mango is no stranger to collaborations with football stars. In 2014, Mango named the legendary French ex-footballer Zinedine Zidane as brand ambassador for its men's division. Likewise, in March last year, the brand appointed Frenchman Antoine Griezmann to star in the campaign for its Spring/Summer 2022 collection.
Founded in 1984 in Barcelona, Mango is currently present in 115 markets worldwide through its network of shops and its online platform. According to its latest financial results, the company achieved a turnover of 1.21 billion euros in the first half of its 2022 financial year, up 25% compared to the same period of the previous year.
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