May 29, 2018
Floral Street inks John Lewis deal
May 29, 2018
Fragrance company Floral Street is ramping up its high street presence with a new department store deal following the opening of its flagship store in Covent Garden at the end of last year.
Floral Street announced via social media it has launched a counter at John Lewis’ Oxford Street branch, where a team of fragrance specialists are available to give expert advice on the brand’s perfume, bath & body and home fragrance products.
The counter includes a display of Floral Street’s eight personal fragrances, completed with introductory descriptions of the label’s perfume collection. To celebrate the launch, Floral Street announced a giveaway of 10ml bottles to the first 20 people with floral names to visit the counter.
The John Lewis link-up supports the opening of the brand’s flagship store on King Street in November. In addition to showcasing the products, the store acts as a scent school with classes taught by experts from French fragrance manufacturer Robertet.
The brand is also stocked in Harvey Nichols’s London, Leeds, Birmingham, Liverpoolm Manchester, Edinburgh and Bristol stores.
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