×
1 168
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
ESTÉE LAUDER
Mac - Area Sales And Education Manager - London - Maternity Cover
Permanent · London
RALPH LAUREN
Operations Manager - Gretna
Permanent · Gretna
LUXURY RECRUIT
Head of Digital - Luxury
Permanent · LONDON
LUXURY RECRUIT
Brand Director - Luxury
Permanent · LONDON
LEVI'S
Mobile App Trading & Operations Manager
Permanent · London
BLACK PR
Sales Account Manager
Permanent · LONDON BOROUGH OF HACKNEY
ESTÉE LAUDER
Clinique - Consultant - Boots, Inverness - 18 Hours - Part Time, Permanent
Permanent · Inverness
RELY RECRUITMENT
Head of Finance / Finance Manager
Permanent · LONDON
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
Published
Oct 7, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Flexi-wardrobe trend is key result of pandemic - survey

Published
Oct 7, 2020

Nearly half of UK adults now own more “relaxed” clothes than ever before, according to a new survey of more than 2,000 adults. The study was commissioned by shopping mall Centre:MK and said that “Britain has become a nation of fashionable ‘loungers’ due to people now living a flexi-lifestyle”.


A Centre:MK survey shows that consumers are buying more relaxed clothing for AW20 such as this look by Hobbs - Photo: Mark Westerby



The change has come as many people have spent much of H1 2020 working from home, on furlough or being home-schooled, with few chances to socialise.

And despite society reopening again, the AW20 season seems to be dominated by the lockdown mindset, possibly driven by many consumers’ assumptions that another lockdown could happen.

One piece of good news in a retail environment that has seen fashion being de-prioritised is that the study found 28% of respondents “feel they need to give their wardrobe a refresh to suit their new flexi-lifestyle”. 

Adults are now 10 times as likely to buy a sweater over a suit and five times as likely to purchase jeans over a maxi skirt. Some 35% will be ditching their heels in favour of trainers, while fewer than one in 20 plan to buy stiletto heels this season.

The results also showed that the 25-34 age group have been the biggest spenders over the past few months, spending £123 on new fashion, with a fifth of them spending £200+. 

Overall, 18% of respondents said they’ll buy more comfortable clothes to fit their new lifestyle. The average adult plans to spend £103 on their AW20 look, and 51% said they’ll be thinking very differently from usual due to the lack of social occasions to look forward to. That means 31% will be going more casual than they did a year ago, although 21% will need to buy pieces that can function in both a WFH and face-to-face work situation.

The items many shoppers are buying include “a fashionable face covering”, oversized T-shirts, gymwear and leggings”. 

Some 30% of shoppers will be buying more sweaters than usual, while 25% will buy more tees and hoodies. But despite footwear having had a tough time in recent months, a quarter of women plan on buying boots. And consumers are planning to spend £48 on beauty products for the new season too.

Copyright © 2022 FashionNetwork.com All rights reserved.