Flannels unveils exclusive Grenson collaboration

By

Barbara Santamaria

Published
Oct 10, 2019

Footwear brand Grenson is the latest to unveil a pink-themed item designed exclusively for Flannels to celebrate the opening of its new London flagship store.

Flannels, part of Sports Direct, is launching exclusive styles from ten international designer labels throughout the coming months until December.

The first drops included a branded sweatshirt designed by French luxury house Balmain and accessories from cult fashion phenomenon Off-White.  

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The latest exclusive comes in the form of Grenson’s classic Nanette style, reworked with a bright pink panel and shoe laces to feature Flannels’ signature hue.

Like all other pieces in the Pink Capsule, the shoes will be available to shop exclusively on Flannels’ website and London store. 

The central London flagship store on Oxford Street is the retailer’s most prominent location, introducing a bold new vision for the business with the support of owner Sports Direct.

The space puts a strong emphasis on the in-store experience with a variety of interactive features, an events programme and a massive display of digital screens.

Jimmy Choo, Giuseppe Zanotti, Dolcé & Gabbana, C.P. Company, Heron Preston, Palm Angels and Alexandre Vauthier have been also tapped to design exclusive styles for the premium retailer.