Fitcode adds former Nordstrom and Deloitte Digital execs to advisory board

By

Obi Anyanwu

Published
Mar 7, 2017

Fitcode on Tuesday announced the addition of Loretta Soffe and Achim Bassler to its advisory board. The appointments come months after the Seattle-based company integrated with denim brands Hudson Jeans and Jag Jeans.

 
Soffe is a Nordstrom alum that held buying, merchandising and product development roles during her 24-year tenure at the company. She most notably served as EVP/General Merchandise Manager of Women’s Apparel for 10 years, overseeing the company’s largest division with annual sales of $2 billion. Fitcode has worked with Soffe since it was founded in 2014.
 
Deloitte Digital leader Bassler brings 20 years of technology experience to Fitcode. He most recently held leadership positions in business development, operations and technology strategy and implementation at Deloitte Digital, a full service digital agency within Deloitte Consulting, and he helped the establish Deloitte Digital into a leading digital agency.

Prior to joining Deloitte, Bassler served as VP of Software Development and Delivery Services at Ubermind, a digital agency he co-founded in 1999 and was later acquired by Deloitte in 2012.
 
Fitcode is a fashion data company that specializes in women’s denim and sizing for online retail. The company helps women shop for jeans by focusing on fit and not size. Fitcode integrated with Hudson Jeans in fall 2016 and Jag Jeans in February 2017, and in March, it will integrate with AG Adriano Goldschmied.