×
7 995
Fashion Jobs
PRIMARK
SEO Analyst
Permanent · Reading
HEAD OFFICE
Social Marketing Performance Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · DARTFORD
MULBERRY
Lifestyle Development And Production Manager
Permanent · LONDON
MULBERRY
Visual Merchandising Manager - Emea & North America
Permanent · LONDON
SELFRIDGES
Finance Manager
Permanent · LONDON
NEXT
Delivery Coordinator - Croydon Centrale
Permanent · CROYDON
NEXT
Van Driver - Manchester Trafford
Permanent · MANCHESTER
NEXT
Sales Coordinator - Bury st.Edmunds
Permanent · BURY ST EDMUNDS
GANT UK
Brand Consultant - Full Time
Permanent · LONDON
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Finance Manager
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
DR. MARTENS
Senior Account Manager
Permanent · LONDON
PRIMARK
SEO Analyst
Permanent · READING
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · NEWPORT
ESTEE LAUDER
Tom Ford Beauty & Artisan Fragrances - Area Sales And Education Manager (Midlands)
Permanent · Birmingham
ESTEE LAUDER
Travel Retail - jo Malone London - Account Coordinator - Gatwick.Wdf-North - 37.5h/Week - Full Time, Permanent
Permanent · Horley
ESTEE LAUDER
Estee Lauder - Area Sales & Education Manager (Birmingham, Cambridge & mk)
Permanent · Birmingham
PRIMARK
Visual Merchandising Manager
Permanent · Kingston upon Hull
HARVEY NICHOLS KNIGHTSBRIDGE
Collect in Store Consultant
Permanent · LONDON
Translated by
Nicola Mira
Published
Mar 10, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

First Victoria's Secret Paris store to open at Forum des Halles shopping mall

Translated by
Nicola Mira
Published
Mar 10, 2019

Victoria's Secret and its Italian distribution partner in France, Percassi, decided to drip-feed information about the lingerie retailer’s first Parisian store opening, maximising the impact of their announcement. But FashionNetwork.com can finally reveal that the first of Victoria's Secret’s three planned French openings in 2019 will take place at the Forum des Halles shopping mall in Paris.


The teaser panel recently installed at Forum des Halles - FashionNetwork/T.Issad


Work on the premises has already started. Victoria's Secret chose a slot previously occupied by footwear brand San Marina, plus an adjoining one, and recently put up a teaser panel at the site. However, the US brand and its franchising partner Percassi are yet to reveal the inauguration date. For maximum effect, the date will only be announced two weeks before the opening, though it is likely that the store will start operating by the summer.

According to FashionNetwork.com sources, the 500-square-metre store, which is located on basement level 3 at Forum des Halles, will feature the same interiors concept already deployed in the UK for shopping mall stores. Judging by the wording on the teaser panel, the first Victoria's Secret Parisian store will showcase both the brand's main collection and the Pink line.


The Victoria's Secret shopping mall store in Liverpool - Victoria's Secret


The Forum des Halles shop will be the first of the brand’s three planned openings in France, all of them in shopping malls. The next two, at the Val d'Europe and Nice's Cap 3000 malls, are expected to take place later in the year.

For Percassi, these stores will act as a sort of sample test, to determine the US lingerie brand's potential for operating a larger retail network. Victoria's Secret previously approached the French market, more cautiously, by introducing travel retail stores at the Orly, Roissy and Toulouse airports, featuring a streamlined product range, mostly focusing on beauty and accessories. A few weeks ago, the Percassi group appointed François Ginestet as its retail director for Victoria's Secret in France. 

Copyright © 2022 FashionNetwork.com All rights reserved.