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Published
May 2, 2016
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Finnair teams up with Ivana Helsinki on new sky shop

Published
May 2, 2016

Finland's largest airline, Finnair, has collaborated with Finnish independent art, fashion and cinema brand Ivana Helsinki, which Finnair customers will now be able to buy from its Nordic Sky Wi-Fi portal.


Photo: Ivana Helsinki


Ivana Helsinki was founded in 1998 and blends Slavic melancholy and pure Scandinavian moods in its womenswear collections. When flying with Finnair, the Ivana Helsinki collection is now directly accessible, without any additional fees, on any handheld devices or laptops connected to the Nordic Sky Wi-Fi portal.

“Ivana Helsinki is the second sky shop we (have) open(ed) in our acclaimed Nordic Sky Wi-Fi portal,” says Jarkko Konttinen, Vice President, Inflight Experience, Finnair. “We began with the Makia Clothing cooperation in February and this new launch with Ivana Helsinki shows our commitment in enhancing our product selection. We will continue to further develop the shopping experience for our customers and we are committed in introducing new services to enhance the overall customer experience onboard.”

The Nordic Sky Wi-Fi portal also gives passengers access to finnair.com, news services and Finnair services such as destination information, customer care and pre-order shopping.

“We are delighted to be Finnair’s partner in this new era of shopping,” says Pirjo Suhonen, founder of Ivana Helsinki. “This is another way to bring enjoyment and excitement to flying. With this new collaboration, the best of Scandinavian design will be made available to Finnair’s customers and we are happy to be a part of this selection.”

Airport stores are already attractive retail spaces for fashion brands, so giving customers an additional shopping experience while in the air could well be a natural next step for many brands.

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