Nov 23, 2016
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Finery partners with Klarna to drive international growth

Nov 23, 2016

British womenswear brand Finery has teamed up with Klarna, one of Europe’s leading payment providers, to support its domestic and international expansion.


The company, which aims for triple digit growth this year, is adopting Klarna for its checkout.

The move will make the brand’s online process simpler, as customers will be able to purchase items by simply entering their email and postcode, rather than providing complicated log-in information and card details.

Shoppers will also have the option to use Klarna’s Pay After Delivery solution to pay for their products up to 14 days after delivery.

“We strive to be at the forefront of eCommerce offering a simple, hassle-free browsing and buying experience. To win in the hypercompetitive fashion eCommerce space, we need to eliminate friction for our customers and our choice of Klarna goes exactly in that direction,” says Luca Marini, COO at Finery.

"As the partnership progresses, we look forward to working with the brand on data-driven marketing and personalised targeting to help reduce abandoned baskets and increase loyalty”, added Luke Griffiths, UK General Manager of Klarna.

Launched in February 2015, Finery is a British contemporary fashion label offering concept-driven design at affordable prices. In its debut year, the company reported an unprecedented £5m in revenues and 3 million visits to its website.

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