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Published
Mar 10, 2023
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Fenwick uses new tech to unlock power of data

Published
Mar 10, 2023

Fenwick wants to empower its employees with data in their day-to-day roles. And to do this the family-owned UK department store group has engaged with its long-time partner Qlik to advance its analytics capabilities via Qlik Cloud.


Fenwick



The deployment “is enabling the retailer to empower business teams with real-time data and analytics,” we’re told.

Users can also build their own reports and share these with the community, “driving more informed and quicker decision-making, with some team members saving 2-3 hours a day on reporting with Qlik”.

The warehouse dashboard app will also allow Fenwick employees to drill down into the 500,000 rows of stock data produced a day, looking at a particular shelf or product held in the warehouse, enabling them to manage exceptions far more effectively”.

Fenwick data manger Michael Laverick said the tech has “allowed us to provide a better experience for our customers because we’ve got trustworthy data behind the scenes, served up to decision-makers who can make the right choice about what needs to be on the shelves for customers to come in and buy”.

Fenwick was relatively slow to join the tech revolution, having lagged many department store peers in operating an e-commerce website, for instance. But it has ramped dup its tech investments in recent years as it builds an omnichannel business based on fewer stores and growing web sales.
 

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