Fendi opens first travel retail shop in Heathrow

By

Barbara Santamaria

Published
Oct 31, 2018

Italian luxury brand Fendi has opened a permanent store in Heathrow Airport’s Terminal 4, marking its entry into the travel retail space.

Located in the departures hall, the boutique will be an accessories destination with a range of leather goods for men and women, handbags and suitcases.

Additionally, the brand will be opening a Kiosk pop-up store to celebrate the opening. Featuring the same concept the brand debuted in the Selfridges Corner Shop in July, the pop-up space will recreate a European kiosk filled with a variety of gifting items from the Fendirama range and small travel accessories.

Ads

The temporary space is expected to run for three months and target Christmas travelers and Asian customers with a special Chinese New Year range, according to Apparel Resources.

The luxury brand opened a glamorous London flagship store on Sloane Street last year, with an interior design inspired by a sophisticated 1960s Roman apartment. It also operates a boutique on New Bond Street.

CEO Serge Brunschwig hopes the Heathrow store will start a roll-out phase in other key airport terminals in the coming year.