Fatface revamps and upsizes St David's store

By

Barbara Santamaria

Published
Mar 26, 2019

Lifestyle clothing and accessories retailer FatFace has doubled the size of its St David’s store in Cardiff with the installation of a brand-new mezzanine level for menswear.

The newly-refurbished store also features new signage, fitting rooms and decor, presenting a new concept designed by consultancy Box of Frogs which is being rolled out across the UK.

The expanded space continues to display wood fixtures but introduces more white elements to create a bright and modern atmosphere. Meanwhile, the expansion will allow the brand to showcase a larger selection of its womenswear, childrenswear and menswear ranges.

Daren Humphrey, head of acquisitions at FatFace explained: “St David’s great reputation, coupled with its location within one of the UK’s principal cities, has always provided a consistent platform for positive trading. Our investment in the Cardiff store will assist us in maintaining this robust sales performance. The addition of the mezzanine level has given us the scope to provide a higher volume of stock across menswear, womenswear and childrenswear.”

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and Intu, Colin Flinn, Intu’s regional managing director - west, added: “With this brand-new mezzanine level, FatFace will continue to be a high performing brand, offering a broader range of everyday wear for even more of our visitors.

“The brand follows in the footsteps of other major retailers who have recently refurbished and invested in their St David’s stores, including ECCO and Watches of Switzerland. This fresh new look and the significant increase in space will enable FatFace to go from strength to strength in Cardiff.”