Nov 21, 2022
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FatFace partners with True Fit

Nov 21, 2022

UK lifestyle fashion retailer FatFace is partnering with tech-driven fit platform True Fit. It’s using the latter’s data-driven fit personalisation platform to “deliver size and fit guidance to shoppers and enhance digital shopping experiences”.


The partnership will leverage True Fit’s Fashion Genome, which claims to be the world’s largest connected data set for apparel and footwear. It brings together data from 80 million active members and 17,000-plus brands, “to unlock insights and serve fit personalisation to shoppers”. 

The True Fit tech has been integrated into FatFace’s webstore and “the high-fidelity fit recommendations generated by the platform will help build confidence into the buying journey, improving customer satisfaction and conversion while helping to reduce fit-related returns” FatFace said.  

Liam Price, Head of Digital at FatFace, added: “Adopting True Fit is about winning on two fronts – by improving conversion, revisit rates and average order value on the one side, and preventing returns on the other. It will help us continue to deliver on our promise to our customers, which is to help them find the products they are looking for, but also help them hold onto these items and keep them, because they are the perfect fit.”

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