Fat Face gears up for online expansion

Lifestyle retailer Fat Face is preparing to launch online operations in new territories. The company has partnered with payment platform Ayden as part of a wider revamp of its e-commerce  capabilities.


Photo: Fat Face

The partnership will see Fat Face launch a new payment platform that can be adjusted for local needs, such as local currencies and preferred payment methods.

"It was important that we partnered with a provider who understood the variations in local payment preferences and could deliver these into a single platform. Thanks to Adyen, we are now able to launch new local sites quickly, with payment methods that suit all of our customers,” commented Paul Wright, director of e-commerce and IT at the British company.

Fat Face has embarked on a five-year e-commerce transformation strategy aimed at boosting its online presence and launch into new markets.  

The brand, specialised in casualwear and outdoor clothing, currently operates stores in the UK and the US, and is looking to open new channels overseas with selected department stores and online platforms.

This will support the company’s goal of increasing revenue through full-price sales. In the first half of the year, the brand increased sales by 12% to £120 million, while EBITDA grew by 8% to £14.9 million.

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