Fast-growing Latin American fashion retailer opens second store

Blaiz, a multi-brand fashion and accessories retailer, has opened a summer pop-up store in Hampstead Village, following the opening of a flagship store on London’s Kings Road earlier this year. The expansion will continue with one more permanent store, launching in West London in July.


Photo: Blaiz

The brand launched online in 2015 with a selection of womenswear and accessories from Latin American brands, ranging from the most established such as Schutz, Mercedes Salazar, Cecilia Prado and Lenny Niemeyer, to emerging labels such as Sophie Simone and Rose Khbeis.

It was established by Stephanie Margaronis Mordehachvili, who has forged a career in the financial world specializing in retail investments, and has roots in Greece and Brazil.

The new store, open for the summer, is located at 42 Rosslyn Hill, in Hampstead.

Blaiz founder and CEO, Stephanie Margaronis Mordehachvili, commented: “We are delighted to be opening our second store. The Blaiz flagship in Chelsea, which has only been open since the beginning of this year, has proven so popular that we had to open a second location in London. Hampstead, with its thriving fashion boutiques was the obvious choice for Blaiz.”

The retailer represents over forty designers from Latin America, with a focus on artisanal fashion techniques and unique textiles.

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